与 Kingwing 携手，
打造一个美国户外生活品牌。Building an American outdoor living brand with Kingwing.
一项运营合作伙伴关系：以一个全新的美国品牌，把 Kingwing 的产品系列带给美国消费者——涵盖产品甄选、美国品牌建设、直面消费者（DTC）、零售上架、亚马逊、仓储及内容创作。An operating partnership to take Kingwing's collections to American customers under a new American brand: catalog selection, U.S. brand building, direct-to-consumer, retail placement, Amazon, warehousing and content.
我们是运营伙伴，而非分销商。We are an operating partner, not a distributor.
我们建议建立长期合作伙伴关系，以一个全新的美国品牌共同打造并运营 Kingwing 的美国业务。我们的团队将全面负责让一个消费品牌在美国成功所需的一切：从贵公司产品目录中甄选合适的产品、建立美国消费者信赖的品牌、在亚马逊及自有网站上线、将产品线推进全国零售商、在美国境内仓储及配送，并创作能带动销售的内容及创作者需求。We propose a long-term partnership to build and run Kingwing's U.S. business under a new American brand. Our team takes ownership of everything it takes to make a consumer brand win here: choosing the right products from your catalog, building a brand American shoppers trust, launching on Amazon and our own website, placing the line with national retailers, warehousing and shipping inside the U.S., and creating the content and creator demand that moves product.
Kingwing 已经拥有大多数品牌需要多年才能建立的优势：出色的设计、优质的产品图像，以及真正的生产制造能力。在美国，Kingwing 需要的是一支深谙美国市场购买方式的团队。这正是我们所能提供的。Kingwing already has what most brands spend years trying to build: excellent design, strong photography and real manufacturing capability. What it needs in the U.S. is a team that knows exactly how this market buys. That is what we bring.
每一个决定，都以同一个问题为准则：这能否打动美国消费者？Every decision is measured against one question: will this sell to an American customer?
打造 4 家独角兽企业4 unicorns built
我们的团队曾从零开始协助打造四家估值十亿美元的企业，横跨消费品、科技及电子商务领域。Our team helped build four billion-dollar companies from the ground up, across consumer products, technology and e-commerce.
12 个月增长 10 倍10× in 12 months
John 近期带领 Luxpro 在一年内实现十倍增长，靠的是零售上架、亚马逊及运营执行。John recently led Luxpro to ten-times growth in a single year through retail placement, Amazon and operational execution.
艾美奖级内容Emmy-winning content
我们的行政总裁是艾美奖得奖制片人。品牌影片、创作者营销活动及产品内容，都以这一标准制作。Our CEO is an Emmy Award–winning producer. Brand film, creator campaigns and product content are made at that standard.
零售上架专家Retail placement experts
我们已将众多产品推进全国零售渠道，并与 Costco、Raymour & Flanigan、Slumberland Furniture 及 Ashley 保持活跃的采购关系，同时拥有深厚的亚马逊专业能力。We have placed many products into national retail, with active buyer relationships at Costco, Raymour & Flanigan, Slumberland Furniture and Ashley, plus deep Amazon expertise.
打造一个消费品牌，需要的远不止优秀的产品。它需要合适的产品、值得信赖的品牌、分销渠道、市场需求，以及规模化的执行力。能够全部做到的团队，寥寥无几。Building a consumer brand takes far more than a great product. It takes the right products, a trusted brand, distribution, demand and execution at scale. Very few teams can do all of it.
运营美国业务的团队。The team running the U.S. business.
三位优势互补的资深运营者：品牌与创意、零售与运营，以及合作伙伴关系。每个人都对各自负责的成果问责。Three senior operators with complementary strengths: brand and creative, retail and operations, and partnerships. Each owns an outcome.
Candis 将主导美国业务的愿景、品牌及整体增长策略。她的强项在于能在市场机会显而易见之前将其识别出来，开发消费者真正想要的产品，并建立能与消费者产生情感共鸣的品牌。Candis will lead the vision, brand and overall growth strategy for the U.S. business. Her strength is identifying market opportunities before they become obvious, developing products customers genuinely want, and building brands that connect with people emotionally.
在她的职业生涯中，她以协助企业发掘增长机会、重新定位产品、开发新产品、建立战略合作及加速营收增长而著称。她将商业触觉与创意触觉相结合，把消费者洞察转化为能够赢得关注、而非花钱买关注的产品与营销活动。Throughout her career she has been known for helping companies uncover growth opportunities, reposition products, develop new products, build strategic partnerships and accelerate revenue. She pairs commercial instinct with creative instinct, turning consumer insight into products and campaigns that earn attention instead of paying for it.
在美国，几乎没有任何一家消费品公司是由艾美奖得主领导的——这是全球内容界最高荣誉之一。Candis 将把这份专业直接应用于品牌影片、创作者营销活动、社交媒体系列，以及每次新品发布背后的故事。家具往往是在消费者看到它被布置在理想生活场景中之后才被购买的，因此这是真正的竞争优势。Almost no consumer products company in the U.S. is led by an Emmy winner, one of the highest honors in content worldwide. Candis will apply that expertise directly: brand films, creator campaigns, social series and the story behind every launch. Furniture is bought after customers see it styled in a life they want, so this is a real competitive advantage.
John 是消费品行业中最有成就的零售增长运营专家之一。他的专业远不止于运营：他深谙通过大型零售渠道成功扩展品牌所需的每一个环节。John is one of the most accomplished retail growth operators in consumer products. His expertise goes well beyond operations: he understands every piece it takes to scale a brand successfully through major retail channels.
他曾多次协助企业由早期增长阶段发展为全国知名的消费品牌，建立持续增长所需的基础设施、合作关系、财务体系及零售策略。他将产品创新与运营执行紧密结合，让好的创意成为可盈利、可扩展的业务。He has repeatedly helped companies grow from early traction into nationally recognized consumer brands, building the infrastructure, partnerships, financial systems and retail strategy that sustained growth requires. He ties product innovation tightly to operational execution, so good ideas become profitable, scalable businesses.
John 带领 Luxpro 在一年内实现十倍增长，预计明年将再次翻倍。这一增长来自与全国大型零售商合作的上架、补货、亚马逊及运营执行。这是一个规模扩张的故事，也正是 Kingwing 在美国所需要的模式。John led Luxpro to ten-times growth in a single year, with the business expected to double again next year. That growth came from placement, replenishment, Amazon and operational execution with major national retailers. It is a scale-up story, and it is exactly the model Kingwing needs in the U.S.
Kevin 是促成这次合作机会的关键人物，并将继续在拓展 Kingwing 于北美的战略关系方面担当核心角色。Kevin brought this opportunity together and will remain central to expanding Kingwing's strategic relationships in North America.
他的强项在于建立人脉、促成合作，以及发掘能加速增长的机会。Kevin 天生善于连接人脉、开拓门路，并培养长期合作伙伴关系，创造远超传统销售的价值。His strength is building relationships, forming partnerships and finding the opportunities that accelerate growth. Kevin is a natural connector who opens doors and builds long-term partnerships that create value well beyond traditional sales.
他的角色不止于引荐。他将继续作为领导团队的积极成员，专注于在太平洋两岸创造新的企业价值。His role goes far beyond the introduction. He will continue as an active member of the leadership team, focused on creating new enterprise value on both sides of the Pacific.
一个全新的美国品牌，从第一天起就完整成熟。A new American brand, finished from day one.
为美国市场打造品牌，是我们最为人熟知的专长。许多优秀的产品在美国失败，原因是它们看起来、读起来都像进口货。美国消费者会在几秒内判断一个品牌是否值得信赖，而他们的判断依据，往往是大多数海外企业从未留意的细节。Kingwing 的产品系列将以我们创建的全新美国品牌名称推出，让品牌从第一个接触点起，就像是属于美国后院的品牌。Branding for the U.S. market is what we are best known for. Plenty of excellent products fail here because they look and read like imports. American shoppers decide in seconds whether a brand feels trustworthy, and they judge it on details most overseas companies never see. Kingwing's collections will launch under a new American brand name that we create, so from the first touchpoint the brand feels like it belongs in an American backyard.
美国品牌名称An American name
Kingwing 将作为品牌背后的制造商。美国消费者倾向于向感觉熟悉、本土的品牌购买户外家具，因此我们将开发一个美国品牌名称，注册商标及域名，并针对美国市场进行定位。Kingwing stays the maker behind the brand. U.S. shoppers buy outdoor furniture from names that feel familiar and homegrown, so we will develop an American brand name, secure the trademark and domain, and position it for this market.
地道的美式文案Native American copy
产品名称、标题、描述及保养说明，全部以地道的美式英语撰写。翻译腔是最快失去美国消费者信任的原因之一。Product names, headlines, descriptions and care instructions written natively in American English. Translated phrasing is one of the fastest ways to lose a U.S. customer's trust.
美国市场惯例U.S. conventions
以英寸及磅标示尺寸，使用美国通用的面料及材质用语、保修条款、安装指南，以及美国买家在花 2,000 美元购买一套沙发前会查看的各项产品细节。Dimensions in inches and pounds, U.S. fabric and material language, warranty terms, assembly guides and the product details American buyers look for before they spend $2,000 on a sofa set.
视觉识别Visual identity
标志、字体、色彩及摄影风格，把贵公司优秀的渲染图转化为美国消费者一看便觉得像自己家和庭院的生活方式图像。Logo, typography, color and a photography style that turns your strong renders into lifestyle imagery U.S. shoppers recognize as their own homes and patios.
网站Website
快速、美观、以转化为目标设计的 DTC 网店，配备美国家具买家期望的空间规划工具及分期付款选项。A fast, beautiful DTC store designed to convert, with room planners and financing options U.S. furniture buyers expect.
包装Packaging
专为美国包裹及货运网络设计的纸箱，并提供能赢得五星好评的开箱及安装体验。Cartons designed for U.S. parcel and freight networks, with an unboxing and assembly experience that earns five-star reviews.
客户体验Customer experience
客户支持、配送跟进、破损索赔、替换零件及退货。家具品牌最受评判的，是售后发生的一切。Support, delivery updates, damage claims, replacement parts and returns. Furniture brands are judged hardest on what happens after the sale.
评价与信任Reviews & trust
从发布之初就建立评价计划、保修信息及社会认同，因为家具消费者首先看的就是评价。Review programs, warranty messaging and social proof built in from launch, because a furniture shopper reads reviews before anything else.
我们从贵公司的产品目录出发，挑选能在美国胜出的产品。We start with your catalog and choose what wins here.
我们的首要工作，是对 Kingwing 的完整产品线进行一次认真的商业评估。并非每款在其他市场畅销的产品都适合美国，有些产品需要在面料、尺寸、价格或包装上作出调整才能胜出。我们将以数据坦诚地告诉您应以哪些产品打头阵，以及原因。贵公司的产品系列已展现出真正的实力。以下是我们对产品目录的一些初步印象：Our first job is a serious commercial review of Kingwing's full product line. Not every product that sells well elsewhere fits the U.S. market, and some will need changes to fabric, size, price or packaging to win. We will tell you candidly, with data, which products to lead with and why. Your collections already show real strength. A few first impressions from the catalog:
有机现代及温暖极简风格，是目前美国户外生活最受欢迎的风格之一。视到岸成本及运输尺寸而定，很可能成为主打系列。Organic-modern and warm minimal, which is one of the strongest looks in U.S. outdoor living right now. A likely lead collection, subject to landed cost and shipping dimensions.
模块化座椅契合美国人的待客方式。多种组合方式加上清晰的「自由组合」故事，可使其成为强劲的 DTC 及亚马逊产品线。Modular seating that suits how Americans entertain. Configurations and a clear "build your set" story could make this a strong DTC and Amazon line.
兼具木质外观与低维护材料，正好回应美国买家最关心的问题之一。我们将以美国竞争对手为基准为这套产品定价。A wood look with low-maintenance materials answers a top U.S. buyer concern. We will price the set against U.S. competitors.
每个 SKU 都以美国市场为标准评分Every SKU scored against the U.S. market
- 设计是否契合当前美国潮流及地区偏好Design fit with current U.S. trends and regional tastes
- 与美国竞争对手相比的到岸成本及目标零售价Landed cost and target retail price against U.S. competitors
- 纸箱尺寸及重量：包裹、货运或亚马逊超大件Carton size and weight: parcel, freight or Amazon oversize
- 材质及耐用度：抗紫外线、防水、防锈及防褪色Materials and durability: UV, water, rust and fade resistance
- 美国合规及标签要求U.S. compliance and labeling requirements
- 安装时间，以及该品类常见的退货原因Assembly time and common reasons for returns in the category
- 系列完整度：沙发、椅子、桌子及配套单品Collection depth: sofa, chairs, tables and add-on pieces
清晰的首发产品阵容及建议A clear launch lineup and recommendations
一份按优先顺序排列的首发产品清单，附有建议的美国定价，以及任何产品或包装方面的调整建议。我们也希望了解 Kingwing 最希望推向市场的产品；我们的工作是向您展示每款产品如何在美国胜出。A ranked lineup of the products to launch first, with recommended U.S. pricing and any product or packaging changes. We also want to hear which products Kingwing most wants to bring to market; our job is to show you how each one can win here.
具潜力的产品会先通过 DTC 及亚马逊进行测试，让我们带着真实的销售数据走进零售会议。Promising products are tested through DTC and Amazon first, so we walk into retail meetings with real sales data.
可直接或稍作调整后进入美国市场。优先推出，并集中预算支持。Ready for the U.S. as-is or with minor changes. Launch first and put the budget behind them.
优秀的产品，但推出前需要在尺寸、材质、价格或包装上作出调整。Strong product that needs a change in size, materials, price or packaging before launch.
更适合之后的销售季、特定零售商或未来的扩展计划。Better for later seasons, specific retailers or future expansion.
一个体系，一个飞轮。One system, one flywheel.
大多数公司把市场推广硬生生加在分销之上，然后寄望两者能够配合。我们则把它们作为一个整体体系运作，因为每一项能力都会让下一项发挥得更好。内容赢得关注，创作者放大关注，需求验证产品，零售扩大规模，而我们所学到的一切，又会回馈到下一轮内容之中。Most companies bolt marketing onto distribution and hope they line up. We run them as one system, because each capability makes the next one stronger. Content earns attention, creators multiply it, demand proves the product, retail scales it, and what we learn feeds the next round of content.
- 能带来转化的内容Content that converts以获奖级的叙事能力销售家具：精心布置的空间、影片及图像，让人们想象这套家具摆在自家庭院的样子。Award-level storytelling built to sell furniture: styled spaces, video and imagery that make people picture the set on their own patio.
- 创作者与公关Creators and PR家居、设计、生活方式及户外生活创作者，通过白名单广告放大影响力，再加上消费者会阅读的媒体编辑报道。Home, design, lifestyle and outdoor creators, amplified through whitelisted ads, plus editorial coverage in the outlets shoppers read.
- DTC 及亚马逊上的需求Demand on DTC and Amazon每款产品都先在我们掌控数据、利润及客户关系的渠道上证明自己。Every product proves itself where we control the data, the margin and the customer relationship.
- 零售上架Retail placement经过验证的动销数据，是采购会议上最有力的论据。上架则把需求转化为规模。Proven sell-through becomes the strongest argument in a buyer meeting. Placement turns demand into scale.
- 销售数据循环Sales data loop哪些产品畅销、卖给谁、以什么价格卖出，这些数据都会回馈到下一轮的内容、产品选择及采购之中。What sells, to whom and at which price, feeds the next round of content, catalog choices and buys.
聘请我们的团队，等于拥有一整个营销控股集团。Hire our team and you get an entire marketing holding company.
我们的团队与多家专业营销机构有着深厚联系，它们都是各自领域的领先者，而美国业务将可全面使用每一家机构的服务。这些机构并非需要另行物色、议价及远距离管理的供应商，它们早已是团队的一部分，并随这次合作一并提供。Our team has deep ties with a group of specialist marketing agencies, each a leader in its field, and the U.S. business gets full use of every one. They are not vendors to find, negotiate with and manage at arm's length. They are already part of the team and come with this partnership.
搜索引擎优化（SEO）SEO
稳占美国消费者在购买户外家具前所做的搜索，而非每月靠广告租用曝光。Own the searches U.S. shoppers make before buying outdoor furniture, instead of renting visibility with ads every month.
GEO 及 AIOGEO & AIO
消费者现在会直接问 AI 助手该买什么。在这些答案中被提及是一门独立的专业，而大多数家具品牌尚未开始着手。Shoppers now ask AI assistants what to buy. Getting named in those answers is its own specialty, and most furniture brands have not started.
网红营销Influencer marketing
家居、设计、DIY、生活方式及户外生活创作者。物色、议价、简报、签约及成效追踪，全部由内部处理。Home, design, DIY, lifestyle and outdoor-living creators. Sourcing, negotiation, briefs, contracts and tracking handled in-house.
联盟营销Affiliate
创作者、出版商、优惠网站及家居评测网站，组成以佣金为基础的渠道，扩展时毋须按比例增加广告开支。Creators, publishers, deal sites and home-review sites as a commission-based channel that scales without matching ad spend.
UGC 内容制作UGC production
一支常备的创作者团队，大量制作自然、贴合各平台的内容。每月数十个创意概念，快速测试。A standing bench of creators producing natural, platform-native content at volume. Dozens of concepts a month, tested fast.
白名单投放Whitelisting
我们最深厚的技术专长：通过创作者账号投放付费广告，并具备妥善执行所需的授权、法律框架及媒体采购能力。Our deepest technical specialty: running paid ads through creator accounts, with the licensing, legal framework and media buying to do it right.
内容创作Content creation
品牌影片、生活方式摄影、产品视频、零售媒体素材及营销活动，以艾美奖水准制作，并按我们的时间表完成。Brand film, lifestyle photography, product video, retail media assets and campaigns, produced at Emmy standard on our schedule.
公共关系Public relations
家居及设计媒体、礼品指南、「最佳户外家具」榜单，以及采购人员在会议前会阅读的行业报道。Home and design media, gift guides, "best outdoor furniture" roundups and trade coverage that buyers read before meetings.
当人们在向往的生活中看到家具，家具就会畅销。Furniture sells when people see it in a life they want.
通过 John 和 Candis，我们可以直接或经一层关系接触美国几乎任何创作者、运动员或名人。对 Kingwing 而言，这意味着家居及设计创作者、后院改造及 DIY 频道、聚会及待客创作者，以及令人向往的生活方式家庭。例如：The Bucket List Family，一个令人向往的家庭生活方式品牌，拥有 320 万 Instagram 及 150 万 YouTube 粉丝，受众高度信任且消费力强。Through John and Candis, we have direct or one-step access to almost any creator, athlete or celebrity in the U.S. For Kingwing that means home and design creators, backyard makeover and DIY channels, hosting and entertaining creators, and aspirational lifestyle families. One example: The Bucket List Family, an aspirational family lifestyle brand with 3.2M Instagram and 1.5M YouTube followers and a highly trusted, high-spending audience.
与生俱来的信任Built-in trust
白名单广告展示的是观众本已信任的创作者，正悠闲地享用产品。成效远胜传统品牌创意。Whitelisted ads show a creator the audience already trusts, relaxing on the product. They outperform traditional brand creative.
投放周期长Long run time
一则自然帖子只有一天的生命周期。经白名单授权的素材可持续投放数月，只要表现理想，便能不断触达新受众。An organic post lasts a day. A whitelisted asset can run for months, reaching new audiences as long as it performs.
以数据衡量，而非猜测Measured, not guessed
每一位创作者、每一个开场及每一种格式，都以每单获客成本衡量。预算跟随成效。Every creator, hook and format is measured against cost per order. Budget follows results.
直面消费者与零售上架相结合。A mix of direct-to-consumer and retail placement.
户外家具是一个非常适合直面消费者（DTC）的品类。消费者会在网上研究、比较套装，并购买经过深思熟虑的高单价产品。这个品牌将比一般的零售发布更侧重 DTC，同时配合有针对性的零售上架。Outdoor furniture is a strong direct-to-consumer category. Shoppers research online, compare sets and buy considered, higher-ticket pieces. The brand will lean further into DTC than a typical retail launch, alongside targeted retail placement.
利润、数据与掌控力Margin, data and control
我们是 DTC 专家。自有网站、亚马逊及 TikTok Shop 为 Kingwing 带来更高利润、第一方客户数据及实时测试环境。我们会在任何零售采购看到产品之前，先验证产品、价格及创意。We are experts at DTC. Our own site, Amazon and TikTok Shop give Kingwing higher margin, first-party customer data and a live test environment. We validate products, prices and creative before any retail buyer sees them.
- 以转化为目标、提供分期付款选项的网站Conversion-focused website with financing options
- 付费社交及搜索广告，以利润为衡量标准Paid social and search, managed against profit
- 针对漫长、审慎购买周期的电子邮件及短信营销Email and SMS programs for a long, considered purchase cycle
- 配合户外家具购买旺季的季节性促销Seasonal promotions timed to the outdoor buying calendar
覆盖面与公信力Reach and credibility
零售让品牌出现在数以百万计的消费者面前，并增加公信力，同时带动 DTC 销售。我们带着 DTC 及亚马逊的动销数据走进采购会议，把推介变成采购订单。Retail puts the brand in front of millions of shoppers and adds credibility that lifts DTC sales too. We walk into buyer meetings with DTC and Amazon sell-through, which turns a pitch into a purchase order.
- 围绕户外季节日程规划的产品线评审Line reviews planned around the seasonal outdoor calendar
- 在有助争取上架时，提供零售商独家套装Retailer-exclusive sets where they help win placement
- 以代发货及线上专营计划作为低风险的第一步Drop-ship and online-only programs as low-risk first steps
TikTok Shop
账号设立、Shop 产品目录、联盟创作者计划、直播购物及 Spark Ads。帮助建立品牌的同一批创作者内容，也能在应用内直接完成销售。Account setup, Shop catalog, affiliate creator program, live shopping and Spark Ads. The same creator content that builds the brand sells in-app.
采购关系Buyer relationships
与全国采购人员保持直接、活跃的关系。对话从对方回电开始。Direct, active relationships with national buyers. Conversations that start with a call back.
上架策略Placement strategy
产品组合选择、价格架构、季节性货架调整，以及门店与线上陈列。Assortment selection, pricing architecture, seasonal resets and in-store and online display.
运营准备Operational readiness
EDI、供应商合规、配送路线指南、扣款处理、预测及补货。EDI, vendor compliance, routing guides, chargebacks, forecasting and replenishment.
零售上架靠的是关系，而我们拥有这些关系。Retail placement is a relationship, and we have them.
我们是零售上架专家。我们的团队曾将多个品类的众多产品推进全国零售渠道，并在不同采购人员及不同货架调整周期中反复成功。我们带来的关系至今仍然活跃，包括 Costco、Raymour & Flanigan、Slumberland Furniture 及 Ashley，覆盖会员制量贩及全国家具零售，正是美国人购买经过深思熟虑的高单价家具的地方。We are experts at retail placement. Our team has placed many products, across many categories, into national retail, repeatedly and across different buyers and reset cycles. The relationships we bring are active today, including Costco, Raymour & Flanigan, Slumberland Furniture and Ashley, which cover club and national furniture retail, where Americans shop for considered, higher-ticket furniture.
我们清楚采购人员需要什么才会点头：合适的产品组合与价格、动销证明、可靠的补货能力，以及一个容易合作的供应商。Luxpro 的故事证明了这一模式：通过与全国大型零售商合作的上架、补货及执行，在十二个月内实现十倍增长。We know what buyers need to say yes: the right assortment and price, sell-through proof, reliable replenishment and a vendor that is easy to work with. The Luxpro story shows the model at work: ten-times growth in twelve months through placement, replenishment and execution with major national retailers.
对 Kingwing 而言，这意味着零售洽谈是我们今天就能拨出的电话，而不是多年参加展会的等待。For Kingwing, that means retail conversations are phone calls we can make today, not years of trade shows.
Costco 以大型季节性计划向高消费力的会员销售整套户外家具。Raymour & Flanigan、Slumberland Furniture 及 Ashley 让品牌进驻全国家具展厅，消费者可以在那里亲眼看到、亲身试坐并购买高端产品，同时线上销售也十分强劲。随着产品线得到验证，我们将拓展至更多家居及专门零售商。Costco sells complete outdoor sets in large seasonal programs to a high-spending membership. Raymour & Flanigan, Slumberland Furniture and Ashley put the brand in national furniture showrooms, where customers see, sit on and buy premium pieces, with strong online sales alongside. As the line proves itself, we expand to additional home and specialty retailers.
在亚马逊上，我们是业内最出色的团队。We are the best in the business at Amazon.
亚马逊是大多数美国人开始选购家具的地方，也是零售采购人员在接受会面前首先查看的地方。在亚马逊上胜出是一门独立的学问，也是我们最深厚的专长之一。我们在内部建立并运营整个亚马逊业务。Amazon is where most Americans start shopping for furniture, and it is the first place retail buyers check before they take a meeting. Winning there is a discipline of its own, and it is one of our deepest specialties. We build and run the entire Amazon business in-house.
品牌备案与保护Brand Registry & protection
商标申请、亚马逊品牌备案（Brand Registry）、防跟卖及防假冒保护，从第一天起掌控您的商品页面。Trademark filing, Brand Registry, hijacker and counterfeit protection, and control of your listings from day one.
搜索排名Search ranking
关键词研究、商品页面优化及发布策略，让品牌的产品在关键搜索中登上第一页。Keyword research, listing optimization and launch strategy that gets the brand's products onto page one for the searches that matter.
A+ 内容与品牌旗舰店A+ content & Brand Store
高级 A+ 模块、生活方式图像、视频，以及让品牌看起来像品类领导者的品牌旗舰店。Premium A+ modules, lifestyle imagery, video and a Brand Store that makes the brand look like the category leader.
广告Advertising
商品推广、品牌推广、展示型推广及视频广告，每日以广告投资回报率及总利润为标准管理。Sponsored Products, Sponsored Brands, Display and video, managed daily against return on ad spend and total profit.
评价与发布势头Reviews & launch velocity
合规的早期评价计划及发布节奏，建立家具消费者需要看到的评价基础。Compliant early-review programs and launch sequencing that build the review base furniture shoppers need to see.
超大件物流Oversize logistics
为体积大、重量重的家具合理搭配 FBA 及卖家自配送，控制费用及配送时间。The right mix of FBA and seller-fulfilled for large, heavy furniture, so fees and delivery times stay under control.
变体与产品目录Variations & catalog
将套装、尺寸及组合整理成清晰的变体家族，集中评价及排名。Sets, sizes and configurations organized into clean variation families that concentrate reviews and ranking.
站外流量Outside traffic
把创作者及社交流量导向亚马逊并追踪归因，同时提升自然排名。Creator and social traffic sent to Amazon with attribution tracking, which also lifts organic rank.
价格一致性Price integrity
保护利润的定价及渠道政策，让亚马逊、DTC 及零售伙伴保持一致。Pricing and channel policies that protect margin and keep Amazon, DTC and retail partners aligned.
亚马逊上的成功，是零售采购人员信赖的证明。亚马逊上的强劲排名及评价，让每一次零售洽谈都更加顺利。Amazon success is proof retail buyers trust. Strong ranking and reviews on Amazon make every retail conversation easier.
库存就在美国本土，随时发货。Inventory on U.S. soil, ready to ship.
家具体积大、重量重，运输成本高。物流是否做对，直接决定利润、配送速度及评价。我们为 Kingwing 建立并运营美国仓储，让产品贴近消费者，并以同一个库存计划服务所有渠道。Furniture is large, heavy and expensive to move. Getting logistics right decides margin, delivery speed and reviews. We set up and run Kingwing's U.S. warehousing so product is close to customers and every channel is served from one inventory plan.
美国仓储U.S. warehousing
仓储伙伴负责接收集装箱、打托、存储及拣选超大件家具，并选址于能快速覆盖东西两岸消费者的位置。Warehouse partners that receive containers, palletize, store and pick oversize furniture, positioned to reach customers on both coasts quickly.
所有渠道，同一库存Every channel, one inventory
DTC 订单、亚马逊 FBA 补货、TikTok Shop 及零售采购订单，全部由同一批库存供应，并内置零售配送路线及合规要求。DTC orders, Amazon FBA replenishment, TikTok Shop and retail purchase orders all served from the same stock, with retail routing and compliance built in.
合适的配送方式The right delivery method
盒装单品走包裹，大型套装走货运及白手套配送。每个 SKU 都采用最能保护利润及客户体验的配送方式。Parcel for boxed pieces, freight and white-glove for large sets. Each SKU gets the delivery method that protects margin and the customer experience.
进口与货运Import & freight
协调海运、清关及收货，确保库存在销售旺季前到位。Ocean freight coordination, customs clearance and receiving, planned so inventory lands ahead of the selling season.
破损与退货Damage & returns
货运破损索赔、替换零件、退货处理及翻新。这些环节决定家具评价的成败。Freight damage claims, replacement parts, returns processing and refurbishment. These make or break furniture reviews.
需求预测Forecasting
季节性需求规划及补货时机，确保在春季高峰有货，同时不把过剩库存带入冬季。Seasonal demand planning and reorder timing, so we are in stock at the spring peak without carrying excess into winter.
为春季销售旺季做好准备。Built to be ready for spring.
美国人大多在春季及初夏购买户外家具。整个计划从这个季节倒推，确保在需求到来之前，品牌、商品页面、内容及库存全部到位。Americans buy most outdoor furniture in spring and early summer. The plan works backward from that season so brand, listings, content and inventory are in place before demand arrives.
评估与规划Evaluate & plan
- 完成产品目录评估及首发阵容Full catalog evaluation and launch lineup
- 美国竞争及定价分析U.S. competitive and pricing analysis
- 开发美国品牌名称American brand name developed
- 选定仓储及货运伙伴Warehouse and freight partners selected
建立Build
- 品牌识别、网站及文案Brand identity, website and copy
- 亚马逊品牌备案及商品页面Amazon Brand Registry and listings
- 生活方式摄影及视频Lifestyle photography and video
- 首批库存生产及发运First inventory order produced and shipped
发布Launch
- DTC 网站及亚马逊正式上线DTC site and Amazon go live
- 创作者及白名单营销活动Creator and whitelisting campaigns
- TikTok Shop 及联盟计划TikTok Shop and affiliate program
- 迎接春季旺季的公关推广PR push into the spring season
上架与扩展Place & scale
- 以动销数据支持零售会议Retail meetings backed by sell-through
- 扩大胜出产品规模Scale the winning products
- 加入「调整」级别的 SKUAdd SKUs from the "Adapt" tier
- 规划下一季产品线Plan the next season's line
我们需要了解的生产问题。What we need to know about production.
我们的模式取决于在需求出现时有合适的产品库存。这些答案将帮助我们确定首发阵容、库存计划，以及代表 Kingwing 向零售商作出的承诺。Our model depends on having the right product in stock when demand arrives. These answers let us finalize the launch lineup, inventory plan and commitments to retailers on Kingwing's behalf.
最低起订量Minimum order quantities
每个 SKU 的最低起订量（MOQ），以及小批量测试订单的灵活度。MOQs per SKU, and flexibility for smaller test orders.
交货期Lead times
从下单到出货的生产时间，以及旺季时的变化。Production time from order to ship, and how it changes in peak season.
纸箱与包装Cartons & packaging
纸箱尺寸、重量及每箱件数。较大的产品能否以拆装形式运输？Carton dimensions, weights and pieces per box. Can larger pieces ship knocked down?
材质与测试Materials & testing
框架、编织及面料规格，抗紫外线及耐候测试，以及现有认证。Frame, weave and fabric specifications, UV and weather testing, and existing certifications.
定制能力Customization
能否针对美国市场调整尺寸或材质，或生产零售商独家套装。Ability to adjust sizes or materials for the U.S., or produce retailer-exclusive sets.
零件与保修Parts & warranty
替换坐垫、布套及五金配件，以及工厂提供的保修支持。Replacement cushions, covers and hardware, and warranty support from the factory.
共同持股，共享收益。Shared ownership, shared upside.
一家由 Kingwing 与我们的运营团队共同持有的美国公司，以明确的初始资金投入运作。A U.S. company owned jointly by Kingwing and our operating team, funded with a defined initial capital commitment.
股权结构Ownership
Kingwing 持有多数股权。美国运营团队（Candis Grace、John Rampton 及 Kevin Thong）持有 49%，并负责日常运营。Kingwing holds the majority stake. The U.S. operating team, Candis Grace, John Rampton and Kevin Thong, holds 49% and runs day-to-day operations.
启动资金 50 万美元$500,000 to launch
| 运营品牌、网站、亚马逊、内容、营销、仓储设立及团队费用OperationsBrand, website, Amazon, content, marketing, warehousing setup and team fees | $250,000 |
| 库存首发产品阵容的首批生产订单InventoryFirst production order for the launch lineup | $250,000 |
| 初始运营总成本Total initial operating cost | $500,000 |
每人每月 5,000 美元$5,000 per month each
| Candis Grace行政总裁 · 品牌与增长Candis GraceCEO · Brand & Growth | $5,000/月$5,000/mo |
| John Rampton总裁兼首席运营官John RamptonPresident & COO | $5,000/月$5,000/mo |
| Kevin Thong首席业务发展官Kevin ThongChief Business Development Officer | $5,000/月$5,000/mo |
| 每月费用合计Combined monthly fees | $15,000/月$15,000/mo |
团队费用从 25 万美元的运营预算中支付，并非额外成本。Team fees are paid from the $250,000 operations budget. They are not an additional cost.
双方各自带来对方用钱买不到的东西。Each side brings what the other can't buy.
产品与生产Product and production
- 设计精美的产品系列Beautifully designed collections
- 生产制造能力Manufacturing capability
- 优质的产品图像Strong product imagery
- 资金及多数股权Capital and majority ownership
美国市场The U.S. market
- 美国领导团队U.S. leadership team
- 美国品牌建设U.S. brand building
- 一流的亚马逊及 DTC 能力Best-in-class Amazon and DTC
- 零售采购关系Retail buyer relationships
- 美国仓储及履约U.S. warehousing and fulfillment
- 八项内部营销能力Eight in-house marketing capabilities
- 创作者、公关及内容网络Creator, PR and content network
没有比我们更合适的团队，
将 Kingwing 带到美国。No team is better positioned to bring Kingwing to America.
这个机会远不止于引进一条现有的家具产品线，而是打造一个历久不衰的美国品牌：消费者喜爱、零售商渴求、购物者主动追寻。This opportunity is bigger than importing an existing furniture line. It is the chance to build a lasting American brand that customers love, retailers want and shoppers seek out.
凭借共同的长远愿景，我们能够建立一门以品类领导地位及持久品牌价值来衡量的事业。With a shared long-term vision, we can build a business measured by category leadership and lasting brand value.